Brenda M. Goodwin

Brenda M. Goodwin

Executive Coach


Brenda has over 30 years experience as a scientist, executive, consultant, and coach. In her coaching practice she likes to “meet the client where they are”.

She leverages her experience as a manager and consultant, and uses an integral approach to help her clients develop core competencies that enable them to excel not only in their work, but in all areas of their lives. Building self-awareness, she helps clients observe and assess their automatic habits and patterns of action to achieve better results. By offering powerful distinctions, Brenda helps them expand how they view the world, see new possibilities and take new action. Using empathetic listening, insight and compassion she helps her clients build the emotional intelligence they need to deliver rapid and long lasting results in people and in intensive business environments.

Professional Background

Prior to founding her own coaching and consulting firm, Brenda had 20 years of experience working for Fortune 100 companies including DuPont, UGI, Merck & Company Inc., Johnson & Johnson, and Sunmark Industries, a division of Sunoco Oil Company. She has held a variety of positions in Research and Development, Management, Marketing, Finance, Training and Development, Sales and Human Resources. As VP at a management consulting company, Brenda was responsible for Business Management, Strategy and Product Development. She developed and implemented training and conducted coaching on Empowerment, Diversity, Communication Skills, Conflict Resolution, Professional Development and Team Building. In her private practice she focuses on enhancing personal effectiveness, self-management, and leadership development.


  • Executive presence
  • Transition
  • Emotional intelligence
  • Political savvy
  • Effective interpersonal skills
  • Increasing flexibility
  • Developing others
    Building relationships and networks
  • Integrated life

Passions and Interests

  • Yoga
  • Somatics
  • Neuroscience
  • Travel
  • Foodie – making/reading delicious healthy food

Hewlett Packard
Merck & Company
Johnson & Johnson
Barclay’s Global Investors
Ernst & Young
UGI Corporation
University of California, UCOP
University of California, Berkeley
Stanford University

  • Certified Integral Coach, New Ventures West
  • Enneagram
  • Clark Wilson 360 Feedback Instrument

MBA, Marketing and Management, Wharton School
BS, Chemistry, Morgan State University